Beforeyouspeak Coffee × Uptikk
TikTok Shop — 90-Day Game Plan
Shared Roadmap · Weeks 5–13 · Built Together
Measurement Window
June → August 2026
Investor Metrics Period
🎯
We have a $70k USD GMV target across this 90-day window. Weeks 1–4 gave us real baseline data: 20,500 outreach contacts → 94 gifted (0.46% accept rate). That tells us the opportunity is in targeting quality, not volume.

This is a working model — not a fixed brief. Adjust the inputs below to reflect what you know from experience. If you think 5% accept rate is too aggressive, dial it back. If you think GMV per creator can be higher with the right brief, push it up. Let's find the version of this plan that we all believe in.
Model Inputs — adjust these to match your experience
All numbers below update live as you move the sliders
5%
Baseline: 0.46% (weeks 1–4)
40%
% of gifted creators who post
$200
USD · avg revenue per posting creator
1,500
Ramps to 2.2× by W13 → builds Sep/Oct pipeline
July Projected
$10,750
vs $20,000 target
—
August Projected
$63,300
vs $40,000 target
—
90-Day Total
$74,050
vs $70,000 target
—
Gifts Needed (W5–6)
150/wk
at current accept rate
—
01 — The Funnel
Weekly Outreach
1,500
targeted contacts / week
Starting point
›
Accept Rate
5%
outreach → gifted
Adjust above ↑
›
Gifted / Week
150
creators per week
Lead Indicator #1
›
Post Rate
40%
of gifted creators post
⏱ +14 day lag
Lead Indicator #2
›
GMV / Creator / Mo
$200
avg USD revenue
⏱ +17 day total lag
Adjust above ↑
⚡
The 0.46% baseline accept rate tells us the current list isn't targeted enough. Adjust the accept rate slider above to what you think is achievable with the right qualified list — the model updates in real time so we can find the plan we all believe in.
02 — What Different Accept Rates Mean
Scenario Outreach / Week Accept Rate Gifts / Week 90-Day Total GMV vs $70k Target
Weeks 1–4 baseline 5,125 0.46% ~24 ~$5,000 Miss by ~93% Needs fixing
Light improvement 6,000 2.5% 150 ~$28,000 Miss by ~60% Not enough
Targeted list — default 3,000 5% 150 ~$37,000 Starting target ✓ Default
Quality targeted list 1,500 10% 150 ~$74,000 Exceeds target ✓ Strong
Highly qualified niche 750 20% 150 ~$74,000+ Exceeds ✓ Ideal
03 — Week-by-Week Roadmap (updates with your inputs)
Week Dates Phase Outreach Accept Rate Gifts Content Posts Weekly GMV Cumulative GMV
04 — Gifting Volume & GMV Ramp
Bars = gifts sent per week  ·  Green line = projected cumulative GMV  ·  Dashed = $70k target
Creators gifted
Projected GMV
$70k target
0 50 100 150 $0 $25k $50k $75k JULY AUGUST W5 W6 W7 W8 W9 W10 W11 W12 W13
05 — What a Qualified Creator Looks Like + What We Need to Align On
✓ Qualified creator criteria (our starting point)
→Already active on TikTok Shop — enrolled in affiliate program or has promoted purchases
→Content niche: health, fitness, wellness, nutrition, coffee, morning routine, productivity
→Follower range: 5k–200k — micro creators drive higher trust and engagement than mega
→Engagement rate: 3%+ minimum — reach is irrelevant if the audience doesn't act
→Has previously posted product content (gifted or paid) — shows willingness to create
→US-based audience (not just US-based creator)
? What we need to align on together
→Walk us through the current list criteria — what's driving 0.46% and how do we fix it?
→What does the outreach message look like? Let's review the pitch and tighten it together.
→Of the 94 gifted so far — how many have posted? What's the early GMV signal?
→What accept rate is realistic with the right qualified list — what's your benchmark in this niche?
→What do you need from BYS (product brief, messaging, angles) to increase the post rate?
→What's the plan to build a qualified list of 1,500+ targeted contacts for Week 5?
Fixed Assumptions
AOV: $42.50 USD
Gift → post lag: 14 days
Post → conversion lag: 3 days
Weeks 1–4 baseline: 20,500 outreach → 94 gifted (0.46%)
Critical phase: Weeks 5–6 (gifting drives all of August)
Targets: Jul $20k · Aug $40k · Total $70k